The news that Twitter has agreed a deal with Starcom MediaVest Group worth hundreds of millions of dollars over several years has set the marketing world alight. The deal with the major advertising buying agency will see the likes of McDonald’s and Wallmart work closer with 140 character social media network. A key influencer in the agency’s decision to back Twitter is the growing importance the platform is excreting over Television. Continue reading TV, Twitter & the Online ROI Myth
We all know that Social Media is impacting our lives, but how much time are we dedicating to it? This great infographic (from http://visual.ly/growing-impact-social-media) also shows how internet TV and online offerings are changing our daily habits. Continue reading The Growing Impact of Social Media
Countless business owners have discussed with me the pressure they are under to be part of the social media community; “That’s where THEY are”, “Social is the only way” and “That’s how our customers want to communicate”. If this sounds like your situation and you are struggling to figure out what your social media strategy should be, then you need some Forrest Gump philosophy. Continue reading Forrest Gump Social Media
Ever since man first put camera’s in the hands of the willing public, personal pain or anguish has been met with both a sound of ‘Oooooooh’ and pure joy. Today, these events can be found on both YouTube and through the world of Social Media. The later presents us with this week’s infographic, courtesy of creative agency MDG Advertising.
The beauty of fails through Social Media are that they are the result of the individual themselves, it therefore in this blogger’s opinion, increases its #FAIL potential! Continue reading Social Media #FAILS [#INFOGRAPHIC]
I saw this great infographic on Mashable yesterday which shows a day in the life of Twitter. Some very interesting data which is compiled by Diffbot which can identify the type of content behind any web link. Their Page Classifier analysed 750,000 links posted on Twitter to create the infographic below, which gives an excellent snapshot of what we share and how. Continue reading A look at a day in Twitter [INFOGRAPHIC]
This week Twitter has listed its biggest trends, topics and hashtags of 2011. To celebrate their 5th Birthday I thought I may as well join the band wagon and share an infographic with you which shows the year in Trends. Continue reading INFOGRAPHIC – #Twitter Topics and #Trends #2011