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Ads that show the beauty of the African spirit

Often adverts featuring Africa portrait the continent in strife and in need of donations. The truth is harsh and for many parts, the pain and suffering belies belief. But Africa is not the sick cousin which we must look down upon, it’s spirit must be cherished, it’s embrace is to behold and it’s warmth radiate across the globe to keep us warm in these cold dark months.

Although this post is of two adverts, I’m just delighted to see two brands who have understood the passion for life that fills the continent.

So sit back, watch, smile, rejoice in the effortless cool and let your chin quiver. Continue reading Ads that show the beauty of the African spirit

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