Tag Archives: social-media

TV, Twitter & the Online ROI Myth

TwitterThe news that Twitter has agreed a deal with Starcom MediaVest Group worth hundreds of millions of dollars over several years has set the marketing world alight. The deal with the major advertising buying agency will see the likes of McDonald’s and Wallmart work closer with 140 character social media network. A key influencer in the agency’s decision to back Twitter is the growing importance the platform is excreting over Television. Continue reading TV, Twitter & the Online ROI Myth

Advertisements

The Growing Impact of Social Media

We all know that Social Media is impacting our lives, but how much time are we dedicating to it? This great infographic (from http://visual.ly/growing-impact-social-media) also shows how internet TV and online offerings are changing our daily habits. Continue reading The Growing Impact of Social Media

If your news site isn’t social, great design won’t matter (via GigaOM)

Ignoring social media in publishing leaves the user without the tools to share ‘their news’ and leaves publishers without the ability to showcase content from across their portfolio.

If your news site isn't social, great design won't matter There's been a lot of sound and fury in the media sphere recently, sparked by a blog post from web designer Andy Rutledge that tore apart the New York Times (s nyt) website for being ugly and cluttered. This caused a firestorm of sorts on Twitter, as defenders of the site argued that most of his criticisms and proposed solutions were unrealistic — which many of them arguably are. But the biggest blunder Rutledge commits is when he argues that ne … Read More

via GigaOM