Tag Archives: advertising

The Definitive Internet Trends Report By KPCB

KPCB have recently released their Internet Trends Report for 2014 and the results are staggering. Key points include a global slowing down of internet and smartphone take up but an astronomical rise in both usage and ownership of tablet devices.  Continue reading The Definitive Internet Trends Report By KPCB

TV, Twitter & the Online ROI Myth

TwitterThe news that Twitter has agreed a deal with Starcom MediaVest Group worth hundreds of millions of dollars over several years has set the marketing world alight. The deal with the major advertising buying agency will see the likes of McDonald’s and Wallmart work closer with 140 character social media network. A key influencer in the agency’s decision to back Twitter is the growing importance the platform is excreting over Television. Continue reading TV, Twitter & the Online ROI Myth

Va Va Voom – The Modern Sex Sells Experiment

<a href="http://www.shutterstock.com/gallery-463249p1.html?cr=00&pl=edit-00">Elenarts</a> / <a href="http://www.shutterstock.com/?cr=00&pl=edit-00">Shutterstock.com</a>
Elenarts / Shutterstock.com

Va Va Voom! is as sexy as they come in the world of advertising catchphrases. Ever since it was first spoken by the charismatic French goal machine Monsieur Thierry Henry for Renault it has been an advertiser’s dream come true.

Its back, it’s sexy and it knows it but this time its providing us an insight into who finds sex more interesting… Men or Women. Continue reading Va Va Voom – The Modern Sex Sells Experiment

Shutterstock’s 2013 Image Trends [INFOGRAPHIC]

Shuterstock have produced their annual Image trends infographic. Interesting highlights the growth in 3D imagery and also the importance of events on national trends. The UK’s main inspiration seems to have been influenced by a couple of big events in 2012… can’t imagine what they were. Nope. Not a clue. Continue reading Shutterstock’s 2013 Image Trends [INFOGRAPHIC]

The Best Viral Ads of 2012 – In my opinion

Advertising is an industry which can not be accused of embracing the power of the internet. One of the great arts is the viral video. So here are a selection of some of my favourite ads over the past couple of months featuring Superhumans, a crazy female stuntwoman, Lego and Jack Bauer makes Cupcake… Continue reading The Best Viral Ads of 2012 – In my opinion

How much does it cost to be a superhero? Batman Vs Iron Man [INFOGRAPHICS]

Moneysupermarket.com has done a series of great infographics which show how much money it would cost to live the lives of Bruce Wayne (Batman) & Tony Stark (Iron Man). Continue reading How much does it cost to be a superhero? Batman Vs Iron Man [INFOGRAPHICS]