TV, Twitter & the Online ROI Myth

TwitterThe news that Twitter has agreed a deal with Starcom MediaVest Group worth hundreds of millions of dollars over several years has set the marketing world alight. The deal with the major advertising buying agency will see the likes of McDonald’s and Wallmart work closer with 140 character social media network. A key influencer in the agency’s decision to back Twitter is the growing importance the platform is excreting over Television. Continue reading TV, Twitter & the Online ROI Myth

Va Va Voom – The Modern Sex Sells Experiment

<a href="http://www.shutterstock.com/gallery-463249p1.html?cr=00&pl=edit-00">Elenarts</a> / <a href="http://www.shutterstock.com/?cr=00&pl=edit-00">Shutterstock.com</a>
Elenarts / Shutterstock.com

Va Va Voom! is as sexy as they come in the world of advertising catchphrases. Ever since it was first spoken by the charismatic French goal machine Monsieur Thierry Henry for Renault it has been an advertiser’s dream come true.

Its back, it’s sexy and it knows it but this time its providing us an insight into who finds sex more interesting… Men or Women. Continue reading Va Va Voom – The Modern Sex Sells Experiment

Shutterstock’s 2013 Image Trends [INFOGRAPHIC]

Shuterstock have produced their annual Image trends infographic. Interesting highlights the growth in 3D imagery and also the importance of events on national trends. The UK’s main inspiration seems to have been influenced by a couple of big events in 2012… can’t imagine what they were. Nope. Not a clue. Continue reading Shutterstock’s 2013 Image Trends [INFOGRAPHIC]

The Cult of Celebrity Start-ups

<a href="http://www.shutterstock.com/gallery-842284p1.html?cr=00&pl=edit-00">s_bukley</a> / <a href="http://www.shutterstock.com/?cr=00&pl=edit-00">Shutterstock.com</a>
s_bukley / Shutterstock.com

Celebrities in nature believe, like Kevin Bacon, that they are the centre of the Universe. Superstar status sells, and something as simple as etching a signature to a hot new product can usually guarantee its success.
Continue reading The Cult of Celebrity Start-ups

David Cameron’s Speech on Europe [INFOGRAPHIC]

David Cameron has sparked a massive debate on Britain’s involvement in the European Union. With a promise to hold an “In / Out” referendum before 2017 (if re-elected), Cicero have analysed his speech and compiled an excellent infographic which covers the history of Britain’s involvement in Europe and some of the reaction to his speech. My personal favorite quote comes from the French Foreign Minister, Laurent Fabius who said “Listen, if Britain decides to leave Europe, we will roll out the red carpet for you.” Continue reading David Cameron’s Speech on Europe [INFOGRAPHIC]

The Growing Impact of Social Media

We all know that Social Media is impacting our lives, but how much time are we dedicating to it? This great infographic (from http://visual.ly/growing-impact-social-media) also shows how internet TV and online offerings are changing our daily habits. Continue reading The Growing Impact of Social Media

Digital marketing geek, consultant and project manager. Currently studying for my Chartered Institute of Marketing Post Graduate Degree

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