Often adverts featuring Africa portrait the continent in strife and in need of donations. The truth is harsh and for many parts, the pain and suffering belies belief. But Africa is not the sick cousin which we must look down upon, it’s spirit must be cherished, it’s embrace is to behold and it’s warmth radiate across the globe to keep us warm in these cold dark months.
Although this post is of two adverts, I’m just delighted to see two brands who have understood the passion for life that fills the continent.
Recently, the team at Infectious Media have been listed as the fastest growing UK company by Deloitte’s Fast 50. It is clear that their understanding of how users interact with advertising creative has been at the heart of this. The World of Real Time Bidding is changing the entire advertising paradigm and with growth of over 9000%, its clear that they are quickly becoming the dominant player in the space. Continue reading An Advertiser’s Guide to Ad Viewability [INFOGRAPHIC]→
The news that Twitter has agreed a deal with Starcom MediaVest Group worth hundreds of millions of dollars over several years has set the marketing world alight. The deal with the major advertising buying agency will see the likes of McDonald’s and Wallmart work closer with 140 character social media network. A key influencer in the agency’s decision to back Twitter is the growing importance the platform is excreting over Television. Continue reading TV, Twitter & the Online ROI Myth→
Va Va Voom! is as sexy as they come in the world of advertising catchphrases. Ever since it was first spoken by the charismatic French goal machine Monsieur Thierry Henry for Renault it has been an advertiser’s dream come true.
Shuterstock have produced their annual Image trends infographic. Interesting highlights the growth in 3D imagery and also the importance of events on national trends. The UK’s main inspiration seems to have been influenced by a couple of big events in 2012… can’t imagine what they were. Nope. Not a clue. Continue reading Shutterstock’s 2013 Image Trends [INFOGRAPHIC]→
Celebrities in nature believe, like Kevin Bacon, that they are the centre of the Universe. Superstar status sells, and something as simple as etching a signature to a hot new product can usually guarantee its success. Continue reading The Cult of Celebrity Start-ups→
David Cameron has sparked a massive debate on Britain’s involvement in the European Union. With a promise to hold an “In / Out” referendum before 2017 (if re-elected), Cicero have analysed his speech and compiled an excellent infographic which covers the history of Britain’s involvement in Europe and some of the reaction to his speech. My personal favorite quote comes from the French Foreign Minister, Laurent Fabius who said “Listen, if Britain decides to leave Europe, we will roll out the red carpet for you.” Continue reading David Cameron’s Speech on Europe [INFOGRAPHIC]→