‘Corporate reputations is all-encompassing term for what employees think of their employer, what customers think of their provider, what investors think of shareholding and so on’ (Varey 2002, p193).
Therefore, corporate reputation cannot be controlled because it is ‘held by its constituents’ (Fomburn, p9). The only influence an organisation can exert is on its culture and employees. Continue reading Understanding the role of employees in managing corporate reputation – Sports Direct Case Study [Part 2]
The purpose of this report is to examine the importance a corporation’s character in the development of a corporate reputation.
The report will critically examine the concepts and theories pertaining to corporate character, culture and identity and assess to what extent these principals influence Sports Direct’s corporate reputation and make recommendations on future campaigns. Continue reading The importance of character and personality of an organisation on corporate reputation – Sports Direct Case Study
This year I agreed to take part in the Amsterdam marathon on the 19th October. I’ve decided to do this as I have always wanted to try it, but to also shift, wait for it… weight. In this post you’ll see some of the challenges I’m putting myself through and see a live tracker of my weight loss… got to love tech! Continue reading 2014 Gunn Show Challenge
I can not wait for the World Cup, so here is a brilliant T-Mobile style viral to whet your appitite ahead of Friday’s big kick off (and a seleection of the greatest moments of all time!) Continue reading Rugby goes Viral
Digital marketing geek, consultant and project manager. Currently studying for my Chartered Institute of Marketing Post Graduate Degree