QR codes were viewed by many as the quick way to convert people’s advertising experience into a digital one. Mouse mates, ads and event running shoes adorned the pixel wonder. Have we finally got rid of them or are we seeing a new wave? Continue reading Should I use a QR code this Christmas?→
Can mobile web provide an alternative to the dominant platform in the mobile market?
“Native apps are specific to a given mobile platform (iOS or Android) using the development tools and language that the respective platform supports (e.g., Xcode and Objective-C with iOS, Eclipse and Java with Android).” (Korf and Oksman, 2015)
Since the rise of the smartphone, native apps have been a core component and have taken the world by storm. As Korf and Oksman state, ‘Native apps look and perform the best’ . Consumers clearly agree; in 2015 alone there were 75 billion apps downloaded across Android and iOS . These numbers have been generated across Google Play which currently has 2,140,655 apps and iTunes AppStore with a further 1,400,000+ apps . These numbers are only set to increase considering the growth in cheap smartphones entering the market will enable market access to an entire generation who are on the bottom end of the social mobility ladder. The market is growing and the technological framework is increasing to meet its demands. But can mobile web provide an alternative to this dominate format?
Progressive Web Applications (PWAs)
Unlike HTML5 and Hybrid applications which use web elements inside app frameworks, progressive web applications are websites which through code can become applications. The website is built with commands that the browser can recognise which will enable it to perform functions which users have come to know and love about apps. These rules are outlined in the extensible web manifesto built in partnership between Mozilla, Opera, and Google Chrome among others. Continue reading The death of the natives? A progressive shift for apps, web & marketers→
The news that Twitter has agreed a deal with Starcom MediaVest Group worth hundreds of millions of dollars over several years has set the marketing world alight. The deal with the major advertising buying agency will see the likes of McDonald’s and Wallmart work closer with 140 character social media network. A key influencer in the agency’s decision to back Twitter is the growing importance the platform is excreting over Television. Continue reading TV, Twitter & the Online ROI Myth→
Va Va Voom! is as sexy as they come in the world of advertising catchphrases. Ever since it was first spoken by the charismatic French goal machine Monsieur Thierry Henry for Renault it has been an advertiser’s dream come true.