Category Archives: Advertising

Should I use a QR code this Christmas?

QR codes were viewed by many as the quick way to convert people’s advertising experience into a digital one. Mouse mates, ads and event running shoes adorned the pixel wonder. Have we finally got rid of them or are we seeing a new wave? Continue reading Should I use a QR code this Christmas?

The Definitive Internet Trends Report By KPCB

KPCB have recently released their Internet Trends Report for 2014 and the results are staggering. Key points include a global slowing down of internet and smartphone take up but an astronomical rise in both usage and ownership of tablet devices.  Continue reading The Definitive Internet Trends Report By KPCB

Ads that show the beauty of the African spirit

Often adverts featuring Africa portrait the continent in strife and in need of donations. The truth is harsh and for many parts, the pain and suffering belies belief. But Africa is not the sick cousin which we must look down upon, it’s spirit must be cherished, it’s embrace is to behold and it’s warmth radiate across the globe to keep us warm in these cold dark months.

Although this post is of two adverts, I’m just delighted to see two brands who have understood the passion for life that fills the continent.

So sit back, watch, smile, rejoice in the effortless cool and let your chin quiver. Continue reading Ads that show the beauty of the African spirit

TV, Twitter & the Online ROI Myth

TwitterThe news that Twitter has agreed a deal with Starcom MediaVest Group worth hundreds of millions of dollars over several years has set the marketing world alight. The deal with the major advertising buying agency will see the likes of McDonald’s and Wallmart work closer with 140 character social media network. A key influencer in the agency’s decision to back Twitter is the growing importance the platform is excreting over Television. Continue reading TV, Twitter & the Online ROI Myth

Va Va Voom – The Modern Sex Sells Experiment

<a href="http://www.shutterstock.com/gallery-463249p1.html?cr=00&pl=edit-00">Elenarts</a> / <a href="http://www.shutterstock.com/?cr=00&pl=edit-00">Shutterstock.com</a>
Elenarts / Shutterstock.com

Va Va Voom! is as sexy as they come in the world of advertising catchphrases. Ever since it was first spoken by the charismatic French goal machine Monsieur Thierry Henry for Renault it has been an advertiser’s dream come true.

Its back, it’s sexy and it knows it but this time its providing us an insight into who finds sex more interesting… Men or Women. Continue reading Va Va Voom – The Modern Sex Sells Experiment

Shutterstock’s 2013 Image Trends [INFOGRAPHIC]

Shuterstock have produced their annual Image trends infographic. Interesting highlights the growth in 3D imagery and also the importance of events on national trends. The UK’s main inspiration seems to have been influenced by a couple of big events in 2012… can’t imagine what they were. Nope. Not a clue. Continue reading Shutterstock’s 2013 Image Trends [INFOGRAPHIC]

Coke vs Pepsi – The Ultimate Battle – 2 Amazing INFOGRAPHICS

For over 100 years Coca-Cola & Pepsi Cola have been battling it out for supremacy. In this special infographic post, we look at what the companies own, their brands and their communities (courtesy of http://www.cnntees.com/). We will also delve deeper into the Social Media engagement battle with an infographic (courtesy of http://www.crispsocial.com/) which highlights the differences between Coca-Cola’s 50Million vs Pepsi’s 9Million fans and it is not as clear cut as you would think! Continue reading Coke vs Pepsi – The Ultimate Battle – 2 Amazing INFOGRAPHICS