An Advertiser’s Guide to Ad Viewability [INFOGRAPHIC]

Recently, the team at Infectious Media have been listed as the fastest growing UK company by Deloitte’s Fast 50. It is clear that their understanding of how users interact with advertising creative has been at the heart of this. The World of Real Time Bidding is changing the entire advertising paradigm and with growth of over 9000%, its clear that they are quickly becoming the dominant player in the space.

This infographic looks at the importance of visibility on a creative, with many advertisers preferring the functionality of an MPU or Half-Pages, is it time that the Leaderboard retake its place as the King of the ad units?

Infographic provided by Infectious Media - http://www.infectiousmedia.com/news/
Infographic provided by Infectious Media – http://www.infectiousmedia.com/news/

 

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