Tag Archives: TV

TV, Twitter & the Online ROI Myth

Posted on April 25, 2013 by

The news that Twitter has agreed a deal with Starcom MediaVest Group worth hundreds of millions of dollars over several years has set the marketing world alight. The deal with the major advertising buying agency will see the likes of … Continue reading →

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Sexism in advertising part II

Posted on August 30, 2011 by

In my previous post about sexism in advertising, I was annoyed by how men are perceived to be emotionless slobs. Now I tackle the subject of women in TV adverts, in the most scientific and age-defying way possible.

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Objectification of the sexes and dumbing of the senses

Posted on June 17, 2011 by

In recent weeks I have been annoyed to say the least by an alarming trend of adverts which degrade the art of advertising and get under my skin. They look down at their consumer and play to the growing ‘The … Continue reading →

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